Everything you need to cover Mojere.

Fact sheet, founder bio, brand assets, and story ideas. For interviews, data, or custom cuts of our marketplace information, email press@mojere.ca.

At a glance

What: Multicultural vendor marketplace
Where: Canada (primary) & United Kingdom
Founded: 2026
Vendor model: Free tier + paid subscriptions. 5% only on in-platform payments.
Communities: African, Caribbean, South Asian, Filipino, Chinese, Latin American, Middle Eastern, and more
Website: mojere.ca

Boilerplate

Mojere is a multicultural vendor marketplace for Canada and the United Kingdom. The platform helps immigrant and diaspora communities (African, Caribbean, South Asian, Filipino, Chinese, Latin American, Middle Eastern, and others) discover culturally relevant service providers (hair braiders, caterers, tax accountants, immigration consultants, barbers, tailors, real estate agents, and more) who already understand their language, background, and needs. Vendors list free and can upgrade to paid tiers for added visibility, analytics, and booking tools. Inquiries are commission-free; Mojere charges a 5% fee only on payments processed through the platform. Based in Canada, founded in 2026.

Founder

Esther Omiwole

Founder & CEO, Mojere

Canadian entrepreneur building a marketplace for immigrant and diaspora communities. Mojere emerged from the observation that the real job immigrants are solving when they seek culturally specific services is not discovery: it’s the avoidance of having to explain themselves.

“The braid is the transaction. The relief of not having to translate yourself, your hair, or your culture to the person in the chair: that’s the product. That’s what Mojere sells.”

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Story angles

If you’re looking for a fresh angle, here are three frames that have worked for journalists covering Mojere. Happy to customize data cuts or connect you with vendors for interviews.

The invisible diaspora service economy
Most African, Filipino, Caribbean, and South Asian service vendors in Canada operate home-based and don’t appear on Google, Yelp, or any major directory. We can provide aggregated data (no PII) on service demand by community, city, and category, the first public look at this economy’s shape.
Ghost consultants, fake halal, and the trust economy
Immigrant communities lose millions every year to unlicensed immigration consultants, fraudulently labeled halal food, and unverified vendors. We can talk about how community-verified marketplaces change this dynamic, and connect you with affected users willing to tell their story on the record.
Vendor profile: the entrepreneurs reshaping their community’s service scene
Individual vendor stories: the Nigerian braider who runs a three-month-booked home salon in Scarborough, the Syrian caterer rebuilding a wedding business in Mississauga, the Tamil immigration consultant who started after being burned by one herself. We can make introductions to vendors who’ve opted in to press.